Apex Legends Mobile
As a frontrunner in the gaming industry, and with 130 million worldwide players, Apex Legends expands their beloved series to a mobile-first audience - an entire new gaming experience, including a holistic visual identity system, built from the ground up.
Partnered Agency: Cinco Design
Role: Art Director
Scope
Identity Guidelines
Visual Language
Motion Direction
Seasonal Campaigns
Campaign Strategy
System Strategy
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We kicked off the project by looking to the Apex Legends Sigil, exploring ways to evolve the mark beyond its current form, and looking for opportunities to re-establish the anchor point to the mobile-first audience.
Once we had the primary system in place, we tackled the ongoing in-game campaigns; developing the look and feel of each season moving forward.
